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If you're in charge of the SEO content in your company you know that one of the most important things is choosing the right topic for your blog post. Often, the hardest part of writing a blog post is coming up with a topic that's both interesting and relevant to your audience, has a good search volume and low competition. Here are a few tips to help you choose topics for your blog:
1. Keep your audience in mind. Who are you writing for? What are their interests? Choose topics that will appeal to your target audience.
2. Be timely. Choose topics that are timely and relevant to what's going on in the world right now. This will help ensure that your blog post is read by as many people as possible.
3. Be unique. There are millions of blogs out there, so it's important to choose topics that are unique and haven't been covered extensively by other bloggers. This will help you stand out from the crowd and attract new readers.
4. Be helpful. Lastly, choose topics that offer helpful information or advice to your readers. Your goal should be to provide value to your audience, so they keep coming back for more!
Once you've decided on your topic, it's time to start thinking about which keywords you want to target. There are a few different ways to go about this using tools such as SEMrush or Ubersuggest.
Once you have a list of potential keywords, it's important to start thinking about which ones are going to be the most effective for your blog post. There are a few different factors that you'll want to consider, including:
- How relevant is the keyword to your blog post
- How many people are searching for that keyword
- How much competition there is for that keyword
Consider seasonal SEO blog content
There are a few things to keep in mind when creating blogs for different times of the year. First, think about the topics that will be most popular during each season. For example, during the summer, people might be interested in travel and outdoor activities, while during the winter, they might be more focused on staying indoors and staying warm. Second, consider the tone of each season. Summer is often seen as a time for fun and relaxation, while winter is often seen as a time for reflection and introspection. By keeping these things in mind, you can ensure that your blog will be timely and relevant no matter what time of year it is.
Use Google Trends
If you're looking for fresh blog topics, you can't go wrong with Google Trends. This powerful tool lets you see what people are searching for on the internet in real-time. You can use it to find out what's hot right now and to identify potential trendsetters for the future. Best of all, it's free to use! Here's how to get started:
First, visit google.com/trends. Then, enter a keyword or phrase into the search bar. You'll see a list of related topics, along with how popular they are currently. You can also click on "Explore in depth" to see detailed information about each topic. For example, you might see the top countries where people are searching for a particular term or the most popular related terms.
This information can be invaluable when deciding what to write about on your blog. If you can tap into a trend early on, you'll be ahead of the curve and more likely to attract readers.
Use answerthepublic.com
If you're looking for blog topics, Answer the Public is a great resource. Simply enter a keyword or phrase related to your industry, and the tool will generate a list of questions people are searching for. For example, if you're a travel agency, you might enter "holiday destination" into the tool. Answer the Public would then generate questions like "What are the best holiday destinations in November?" and "What are the most popular holiday destinations?" You can use these questions as the basis for your blog posts. Not only will you be able to provide helpful information to your readers, but you'll also be able to rank for popular keywords.
Use online forums
If you're looking for blog topics, a great place to start is online forums. Forums are full of people with diverse interests and expertise, and they can be a goldmine for identifying potential blog topics. To get the most out of forums, there are a few things to keep in mind. First, focus on forums that are relevant to your niche or industry. This will help you to find people who are interested in the same things as you are. Second, don't be afraid to participate in the discussions. By engaging with other users, you'll get a better sense of the kinds of topics that are of interest to them. Finally, take the time to search for specific keywords related to your topic. This will help you to find threads that might otherwise be buried beneath all of the noise. With a little effort, you can use online forums to find blog topics that are both popular and relevant to your audience.
Google Search Console
Google Search Console is a great resource for finding topics for your blog. You can use the "Search Traffic" section to see what keywords people are using to find your site and then use those keywords as topics for your blog posts. You can also use the "Links to Your Site" section to find out what other websites are linking to your site and then write about those topics as well. Finally, the "Google Index" section can be used to find out what kind of content is appearing in Google search results and then use that information to improve your own blog content. By taking advantage of all of these features, you can easily find plenty of topics to write about on your blog.
Social media
As a blogger, one of your most important tasks is to come up with fresh and interesting blog post ideas. If you're feeling stuck, one great way to find inspiration is to look to your social media accounts. By paying attention to the topics that your followers are talking about, you can get a feel for the things that are important to them. You can also use social media to stay up-to-date on current trends in your industry. By writing about these topics, you can position yourself as an authority on the latest news and developments. Additionally, social media can be a great source of customer feedback. If you're noticing that a particular issue is causing frustration for your followers, that could be a sign that it would make for a good blog post topic.
Amazon book listings
Start by looking at the "customer also bought" and "customers also viewed" sections to get an idea of what other titles are being read by people who are interested in your book. You can also check out the reviews to see what people are saying about your book and whether there are any common themes or topics that people are mentioning. Once you've done some research, you should have a better idea of what kinds of blog posts will be most relevant and interesting to your audience. So go ahead and get started - your next great blog post could be just a few clicks away!
Udemy
Udemy is a great resource for finding blog post topics. You can use the search bar to find courses related to your niche, and then browse through the lectures to get ideas for blog posts. Alternatively, you can explore Udemy's categories to find courses that might be relevant to your audience. Once you've found a few potential topics, take some time to read through the course descriptions and reviews to make sure that the content is high-quality and engaging. With a little bit of effort, you can use Udemy to discover a wealth of blog post topics that will resonate with your audience.
Customer enquiries
If you're stuck for blog post ideas, a great way to find inspiration is to look at customer enquiries. What are people asking you about? What problems do they need help with? These questions can give you some valuable insights into the kinds of content your readers are looking for.
For example, let's say you run an online store selling homewares. You might notice that a lot of customers are asking about the best way to arrange their living room furniture. This could be the basis for a great blog post giving tips and advice on interior design. Or maybe you've had a lot of enquiries about a new product you're thinking of stocking. You could write a blog post giving your readers an early preview of what's coming soon.
Looking at customer enquiries is a quick and easy way to generate ideas for new blog posts. So next time you're struggling to think of something to write about, take a look at your inbox and see what people are asking you.
Podcasts
Podcasts are a great way to get ideas for blog posts. You can subscribe to ones that interest you and listen to them whenever you have some free time. If something strikes you as particularly interesting or important, make a note of it and see if you can find a way to work it into a blog post. You can also use podcasts as a way to keep up with what's going on in your industry. If there's a new development that you think your readers would be interested in, write about it! Podcasts are a great way to stay informed and come up with topics for your blog.
YouTube
YouTube can be a great source of inspiration for blog posts. Whether you're looking for personal stories, newsworthy events, or just a new way to approach a familiar topic, there's bound to be a video out there that can spark some ideas. To get started, try doing a keyword search on a topic that you're interested in. You can also narrow your results by location and date to find videos that are relevant to your audience. Once you've found a few videos that you like, take some time to watch them and make note of any topics that you think would make for good blog posts. Then, all you need to do is start writing!
Repurpose Old Blog Posts
If you're anything like me, you have a folder on your computer full of old blog posts that you never got around to publishing. Maybe you wrote them ages ago and they're no longer relevant, or maybe you just lost interest in the topic. Whatever the reason, it can be tempting to just delete these old files and start fresh. But before you do that, consider repurposing your old content into new blog post topics. With a little bit of creativity, you can breathe new life into those old ideas.
For example, let's say you have an old blog post about 10 ways to reduce stress. You could repurpose that content into a new post about ways to reduce stress during the winter months. The possibilities are endless! So next time you're feeling stuck for ideas, take a look through your old content and see what you can recycle.
Interview experts
SEO blog content can benefit from interviews with experts on specific topics. This can be a daunting task, especially if you don't have any experience interviewing people. However, there are a few simple tips that can make the process much easier. First, it's important to make sure that you have a clear idea of what you want to ask. Write down a list of questions in advance, and make sure to ask follow-up questions if the interviewee begins to stray from the topic. It's also important to be respectful of the interviewee's time and to keep the conversation focused. Once you've conducted the interview, be sure to thank the interviewee for their time and expertise.
Ubersuggest
Trying to come up with ideas for blog posts can be tough. But there's a tool that can help: Ubersuggest. Just enter a keyword related to your topic, and Ubersuggest will generate a list of potential topics. You can then sort the list by popularity, seasonality, or alphabetical order. And if you're still stuck, you can always use the "related searches" feature to find even more ideas.