What's included.....
Building the foundations
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Auditing
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Identifying your ideal customer
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Creating buyer personas
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Knowing your competitors
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Defining your USP
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Defining your marketing channels
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Marketing funnels
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Creating SMART goals
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Measuring success
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Knowing your numbers
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Collating brand assets
Conversion Optimisation
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Colours to convert
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Social proof
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A/B testing
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Menu navigation
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Highlighting benefits
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eCommerce CRO
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Pop-ups
SEO
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Onsite SEO
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Keyword research
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Optimising web pages
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Link building
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High-converting SEO blogs
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Local SEO
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SEO for eCommerce brands
Email Marketing
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Choosing an email platform
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Planning email campaigns
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Email marketing funnels
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Key types of emails
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Segmenting emails
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Applying conditional splits
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Email automation
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Email deliverability
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Measuring email campaigns
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Email Design
Social Media
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General tips
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Instagram
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Influencer marketing
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TikTok
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LinkedIn
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YouTube
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Facebook
Etsy
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Trends
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Product creation
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Etsy SEO
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Basket abandonment
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Seasonal trends
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Offers
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Customer enquiry analysis
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Analytics
This eBook will help you to...
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Better understand your target audience and what makes them tick
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Take stock of what is and isn't working with your marketing
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Get to page one of Google with tried and tested SEO tactics
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Grow and nurture an email list that wants to buy from you
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Create social media content that makes you stand out
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Set your website up to be a converting machine
Tip 71
Create content for those not ready to buy yet.
This might be a counselling service offering ‘15 ways to add wellness to your work routine’ through to a florist’s ‘how to design a Christmas wreath’. Capture their email addresses on download, and add them to a nurturing email flow.
Tip 184
Use Instagram stories for market research and product/service development
Want to launch a new product or service and gauge people’s reactions before your invest time and money? Use polls and stickers for feedback prior to product launch.
Who is the eBook for?
eCommerce stores
Brick-and-mortar retailers
First-time founders
Established businesses
Marketing Managers
Product businesses
Service businesses
Fran Wadia
Shuttaford Barns
500 Marketing Tips has been such a good resource for our holiday lets business. I find myself regularly dipping in and out for ideas
Chris Shaw
TC Fitness
“As a personal trainer in a competitive market, it's tough to know where to start with marketing. 500 Tips has given me tons of ideas of how I can get the TC Fitness brand out there.
Camilla Verschoyle
Milly's Wellness
"Love, love, love it! The marketing strategy section has been a gamechanger for starting up my new business.
What type of businesses would benefit from the eBook?
Jewellery Makers
Personal Trainers
Candle Makers
Artists
Counsellors
Florists
Photographers
Freelancers
Printers
Builders
Architects
Potters
Graphic Designers
Clothing Retailers
Cafe owners
Landscape designers
Virtual Assistants
Caterers
Videographers
Bakers
Beauty Therapists
Consultants
Interior Designers
Nutritionists
Not sure if your business is right for the eBook? Just drop me a line at hatty@hattywilmoth.co.uk and I'll let you know if it's a good fit.
Tip 13
Take note of your own purchasing behaviour to help inspire your marketing funnels.
Did you become aware of a fitness app because an influencer recommended it with a hashtag that you follow on Instagram?
What happened during the consideration stage? Did you take part in a 7-day trial? Did you check out the App Store reviews? Did you head to YouTube to view more of their workouts?
What trigger made you convert? Was it an email campaign that offered you a 5% monthly discount if you signed up? Or was it a teaser email highlighting the hundreds of healthy recipes you’ll get access to if you subscribe?
Once you signed up did you stay past the 7-day trial, because of the amazing customer service, and valuable email content helping to drive your loyalty?
Once you start to take note of how you purchase, it will help to inspire you in how your target audience can engage with your brand.
FAQs
Will I receive a physical copy of the book?
No, this is a digital download. A copy of the eBook will be sent to your email. This means you can get cracking immediately
I don't have any marketing experience. Will I understand the tips?
Absolutely! This is a 'no marketing jargon' resource
Do I need any special software to read the book?
No the eBook is a PDF, so it easily opens on a computer or mobile phone.
How much does the eBook cost?
The eBook is a bargain £9.99. But it is full of thousand of pounds worth of tips.
Hi, I'm Hatty, the author of
500 Marketing Tips for Your Small Business
I've been working in marketing for 14 years and have been lucky enough to work with a wide variety of brands from whisky to gifting businesses. 500 Marketing Tips for Your Small Business was an opportunity for me to consolidate the thousands of hours of webinars, YouTube, podcasts and on-hand experience I've built working with clients.