500 Marketing Tips for Small
80+ pages of actionable marketing tips for your small business
Building the foundations
Identifying your ideal customer
Creating buyer personas
Knowing your competitors
Defining your USP
Defining your marketing channels
Creating SMART goals
Knowing your numbers
Collating brand assets
Colours to convert
Optimising web pages
High-converting SEO blogs
SEO for eCommerce brands
Choosing an email platform
Planning email campaigns
Email marketing funnels
Key types of emails
Applying conditional splits
Measuring email campaigns
Customer enquiry analysis
This eBook will help you to...
Better understand your target audience and what makes them tick
Take stock of what is and isn't working with your marketing
Get to page one of Google with tried and tested SEO tactics
Grow and nurture an email list that wants to buy from you
Create social media content that makes you stand out
Set your website up to be a converting machine
Create content for those not ready to buy yet.
This might be a counselling service offering ‘15 ways to add wellness to your work routine’ through to a florist’s ‘how to design a Christmas wreath’. Capture their email addresses on download, and add them to a nurturing email flow.
80+ pages of actionable marketing tips
for your small business
Learn the tried and tested marketing activities that make a difference to your business. All set out in easy-to-understand language.
Use Instagram stories for market research and product/service development
Want to launch a new product or service and gauge people’s reactions before your invest time and money? Use polls and stickers for feedback prior to product launch.
Who is the eBook for?
500 Marketing Tips has been such a good resource for our holiday lets business. I find myself regularly dipping in and out for ideas
“As a personal trainer in a competitive market, it's tough to know where to start with marketing. 500 Tips has given me tons of ideas of how I can get the TC Fitness brand out there.
"Love, love, love it! The marketing strategy section has been a gamechanger for starting up my new business.
What type of businesses would benefit from the eBook?
Not sure if your business is right for the eBook? Just drop me a line at email@example.com and I'll let you know if it's a good fit.
Take note of your own purchasing behaviour to help inspire your marketing funnels.
Did you become aware of a fitness app because an influencer recommended it with a hashtag that you follow on Instagram?
What happened during the consideration stage? Did you take part in a 7-day trial? Did you check out the App Store reviews? Did you head to YouTube to view more of their workouts?
What trigger made you convert? Was it an email campaign that offered you a 5% monthly discount if you signed up? Or was it a teaser email highlighting the hundreds of healthy recipes you’ll get access to if you subscribe?
Once you signed up did you stay past the 7-day trial, because of the amazing customer service, and valuable email content helping to drive your loyalty?
Once you start to take note of how you purchase, it will help to inspire you in how your target audience can engage with your brand.
Will I receive a physical copy of the book?
No, this is a digital download. A copy of the eBook will be sent to your email. This means you can get cracking immediately
I don't have any marketing experience. Will I understand the tips?
Absolutely! This is a 'no marketing jargon' resource
Do I need any special software to read the book?
No the eBook is a PDF, so it easily opens on a computer or mobile phone.
How much does the eBook cost?
The eBook is a bargain £9.99. But it is full of thousand of pounds worth of tips.
Hi, I'm Hatty, the author of
500 Marketing Tips for Your Small Business
I've been working in marketing for 14 years and have been lucky enough to work with a wide variety of brands from whisky to gifting businesses. 500 Marketing Tips for Your Small Business was an opportunity for me to consolidate the thousands of hours of webinars, YouTube, podcasts and on-hand experience I've built working with clients.